There is much to gain by offering financing to your customers. By adding an extra service, you get an extra source of income, you increase customer engagement and get a lock-in effect during the loan's lifespan. Access to financing is also a major obstacle for the majority of all small businesses, and by offering a solution to your customers' financing problems, you will also increase your customer loyalty. When you give your customers access to financing, you also give them opportunities to invest and grow. Therefore, Embedded Lending has the potential to grow your core business by growing your customers' businesses.