How to succeed on Black Friday

Black Friday has emerged as one of the most important sales days in Sweden and globally. As a retailer, it is therefore important to be prepared to maximize the opportunities. We've put together some tips for both physical stores and online retailers to maximize your sales.

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Strategies for physical stores

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Focus on upselling

Increase the customer's average purchase through upselling techniques, such as those used by McDonald's, where the customer is asked to add items that match the one they have already chosen. 

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Offer free products

Create promotions where customers who reach certain amounts get specific goods for free. This motivates customers to spend more to reach these levels.‍

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Focus on best sellers or clear stock

Customize your offers based on whether you want to attract new customers or reduce surplus stock. Strategic pricing on popular products or surplus goods can generate both sales and customer interest.‍

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Create in-store events

Organize special in-store activities to create a unique shopping experience. Small snacks and interactions with customers can increase footfall, which in turn increases the likelihood of higher sales.

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Strategies for e-commerce

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Free shipping

Offering free shipping can increase conversion rates, especially for smaller purchases where the cost of shipping can otherwise be a deterrent. Another way to get customers to spend more is to condition free shipping on spending over a certain amount.

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Exclusive offers for subscribers

Reward loyal customers and newsletter subscribers with special discount codes to thank them for their commitment or priority access to Black Friday offers. The latter is an easy way to create a sense of urgency among your customers, to get them to make their purchases earlier. Promoting that subscribers receive special offers is also an effective way to increase the number of people your email marketing reaches.

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Optimizing website performance

Make sure your e-commerce platform is robust enough to handle high volumes of visitors and that technical support is ready to deal with any issues that arise.

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Strengthen customer service

Increase staffing levels or extend customer service opening hours during Black Friday to quickly address customer questions and concerns.

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By implementing these tips, you can improve both the customer experience and your sales during Black Friday. Good luck optimizing your marketing strategy for maximum impact!