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Froda was founded in 2015 with the ambition to redefine business financing by making it more accessible and efficient for small and medium-sized enterprises. Froda creates opportunities for all entrepreneurs, regardless of background, to realize their business ideas. With the help of digital processes and technological innovation, Froda has revolutionized the loan process and shortened it from months to minutes – with a focus on offering fast, fair and inclusive financing.

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Today, Froda is one of Europe's fastest growing tech companies, backed by investors such as Karl-Johan Persson, Nicklas Storåkers and Victor Jacobsson. In 2021, Froda launched an embedded finance initiative that has seen the company expand to the Nordics, the UK and Germany, as well as partnerships with Visa, Lunar and Checkout.com. As a credit market company, Froda is under the supervision of Finansinspektionen. Read more about Froda