Linda Alexandersson and Alexandra Kaktus founded Maybe Baby to make it easy for women to understand their fertility through an accessible home test with personalized analysis.

Uluç Telmen has been building Halv Grek Plus Turk, a restaurant combining Greek and Turkish flavors from the Eastern Mediterranean, since 1996. With a focus on simplicity and quality, Uluç has created a unique space where mezze dishes and décor reflect his personal background and creativity. The restaurant has faced challenges, such as a fire that led to financial difficulties, but with the help of Froda, Uluç was able to get the funding needed to recover and grow. He is excited about the future and has plans to expand with another restaurant. With his passion for food and his long experience, he continues to develop a place where food culture, community and love for food meet.
Nirvana and Sohrab, founders of Heartspace, have developed an AI platform that helps fast-growing companies automate both content creation and distribution. The idea was born out of a shared passion for simplifying marketing and communication.

Edda, founder of the vintage store Wilde Shop in Copenhagen, began her journey as an art student in London, where she sold vintage clothes from flea markets to earn extra money. With a passion for personal style and a resistance to fast fashion, she created Wilde Shop to help women express themselves through unique second-hand finds. As the store grew and moved to a larger location, Edda needed financing but was turned down by her traditional bank. Through Lunar and Froda, the process became smooth and fast, making it possible to quickly replenish the stock with new designer clothes. With the help of Froda, Wilde Shop has been able to grow faster and maintain its focus on sustainable style and quality. Edda is optimistic about the future and continues to live her dream – every day.

Jessica Liljedahl Marin runs Lilla Fiket in Rydebäck, a café that focuses on locally produced and traditional Swedish crafts. When she outgrew her first premises, she sought financing through Froda.
Erik Khranovskyy is the scientist behind the Linköping-based company Grafren , which improves the properties of various materials by applying the world's thinnest and strongest material.

Sami Kallio, a freelance furniture designer based in Gothenburg, Sweden, who currently runs Sami Kallio Studio, has become known for his innovative chairs. He describes the chair as a complex piece of furniture and his great passion. "I think the chair is such a complex piece of furniture - there's always someone out there who hasn't found the right love," says Sami. With a background in craftsmanship, Sami has realized his dream of designing and creating furniture professionally. An important part of his success has been an investment in a larger space that has allowed him to be more efficient and take on more customers. Froda played a crucial role in this by offering flexible financing. Sami is positive about the future and emphasizes that he and his clients see brighter times ahead. With his commitment to design, he continues to create furniture where creativity and function meet.

Katarina Holmberg has been running Norrtelje Musteri with her husband Toni since 2017, with a focus on craftsmanship, local production and promoting local business. Their micro-mustery turns Swedish apples into apple juice, and they also produce juices, jams and marmalades. In addition, customers can bring their own apples to be pressed.

In the heart of the Stockholm archipelago lies Ostmakeriet på Rindö. Anna Kälvebrand has been making artisan cheeses in the small dairy next to Oxdjupet and Oscar-Fredriksborg Fortress since 2012.

Since 1862, Edwalls Ur has ensured that Örebro's clocks run properly. Gunnilla Edwall is the third generation to carry on the tradition in the family business.
Daniel Ramström and Jeandre Le Roux have taken Nordic Stretch Tents from the garage at home in Halmstad to become the market leader in stretch tents in Sweden.

Michael Isa is the multi-entrepreneur who runs Skarphagens cykel, a well-known gem in central Norrköping that has grown eightfold in turnover since Michael took over in 2010.
The interior design store that has focused on timeless sustainability since its inception. Anders Widegren is the founder behind the Vogue-mentioned Tambur.

With hard work, drive and a passion for sneakers, William Roosmark has built We Got Them - and the journey has just begun.