Success Stories

What started as a tiny café in Rydebäck has grown into Lilla Fiket, a beloved local spot serving homemade fika, breakfast, lunch, and catering. Behind the counter is Jessica Liljedahl Marin, whose commitment to local ingredients and Swedish traditions defines everything she does.

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"I make everything from scratch," Jessica says. "I use Skåne butter for my buttercream, Bjäre chicken for the lunch menu, and I always source locally. That’s important to me."

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Originally operating from a small space with no kitchen, Jessica knew she had to either give it her all or give it up. When the opportunity to expand came, she acted fast and turned to Froda after a tip from a LinkedIn contact. "I applied and within no time, I was up and running. It was such a smooth process."

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Jessica appreciates Froda's transparent setup, daily repayment structure, and how seamlessly it fit her cash flow. "You don’t feel the weight of the full loan all at once. It just ticks away in the background while you keep going."

What started as a simple conversation between Nirvana and Sohrab has today evolved into Heartspace. It is now a cutting-edge AI platform that helps fast-growing companies automate their content creation and distribution. Nirvana, co-founder and CMO, shares how an everyday moment sparked an idea that would change everything.

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"We were talking about ideas," Nirvana recalls. "It wasn’t just another thought. It was something we both felt deeply passionate about. I told Sohrab, we have to do this. We can’t wait."

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Together with Sohrab, who is co-founder and CTO, they launched Heartspace with a clear mission: to make high-quality content creation accessible, fast and effortless for marketing teams. "Our AI agent understands our customers’ brands, their industries and keeps track of relevant news. It creates content they can publish with a click or even less," Sohrab explains.

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Like many early-stage companies, Heartspace faced financial challenges. Nirvana explains that they had big plans but needed funding to kickstart them. They needed the capital for both marketing initiatives and product development.

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Sami Kallio has built his name as a freelance furniture designer based in Gothenburg. With a passion for design and craftsmanship, he has gained particular attention for his innovative chairs, which he describes as his great love in furniture design.

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“I focus mainly on chairs. It’s my calling, so to speak. I think the chair is such a complex piece of furniture – you can do so much with it. Some people ask why make another chair when there are so many already. I usually say that there’s always someone out there who hasn’t found the right love,” says Sami.

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Halv Grek Plus Turk is one of our customers who, with support from the European Investment Fund (EIF), was able to secure a business loan with even better terms than usual. The program enables Froda to lend to small business owners to promote growth, equality, sustainable employment, and social inclusion in Europe. Read more about EIF here.

Since 1996, Uluç Telmen has created a unique dining experience at Halv Grek Plus Turk, a restaurant that blends Greek and Turkish flavors from the Eastern Mediterranean. From its beginnings in a banquet hall in Stockholm to a popular restaurant on Jungfrugatan, the concept has grown with a focus on simplicity, quality, and authenticity. Uluç's passion for food and ambiance has shaped a space where everything from mezze dishes to the interior design reflects his background and creativity.

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“I grew up with the food I serve at the restaurant. My grandmother and mother were a big part of the kitchen in the early days, and their dishes shaped our menu. It’s food I’ve eaten at home and that our guests now appreciate,” says Uluç.

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Halv Grek Plus Turk is one of our customers who, with support from the European Investment Fund (EIF), was able to secure a business loan with even better terms than usual. The program enables Froda to lend to small business owners to promote growth, equality, sustainable employment, and social inclusion in Europe. Read more about EIF here.

Lillemor Svensson has made a journey from running a small online shop to building Nordic Natural Beauty, a leading distributor of sustainable, natural, vegan, and organic beauty products in the Nordic market. Her passion for sustainability and quality drives the company's vision of a more eco-friendly beauty industry.

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“When we look at new brands, the most important thing is that they have really good quality but are also sustainable. We examine the management team and the entire company to ensure they have a sustainable focus. This is an important part of offering products that we know are fair,” says Lillemor.

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Nordic Natural Beauty is one of our customers who, with support from the European Investment Fund (EIF), was able to secure a business loan with even better terms than usual. The program enables Froda to lend to small business owners to promote growth, equality, sustainable employment, and social inclusion in Europe. Read more about EIF here.

With a focus on craftsmanship, local production and promoting the local business community, Katarina Holmberg has been running Norrtelje Musteri since 2017. Together with her husband Toni, she has built a full-scale micro-juice factory that turns Swedish apples into refreshing apple cider. In addition to the must, Katarina also produces different varieties of juice, jam and marmalade. People can also bring their own apples to the factory to have them mustached.

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But it was far from a given that Katarina would choose the entrepreneurial life. For more than 20 years, she worked within the authorities. Slowly but surely, however, the dream of running her own took over and for seven years she took the plunge. The interest in artisanal cider proved to be great and customers quickly found Norrtelje Musteri.

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“I wanted to decide my own time and choose how much I would work. There was a lot to learn and take in but it fell into place during the ride. Today I definitely work more than I did before, but I do it with pleasure because I get to do what I want.”

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