Business loans
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Our history
Heavy administration, long waiting times, and inaccurate assessments have long made it unnecessarily difficult to access capital for growth. The alternative has been more or less dubious actors with sky-high interest rates. We thought that was wrong.
That's why we founded Froda: to make it easy for small and medium-sized enterprises to access financing and give them the same opportunities to invest in their ideas as large companies.
That's why we founded Froda: to make it easy for small and medium-sized enterprises to access financing and give them the same opportunities to invest in their ideas as large companies.
Business idea
Give all small and medium-sized enterprises access to financing on the best possible terms
Founded
2015, Stockholm
Founders
Olle Lundin, Oliver Mohseni, Marcus Mossberg, Martin Roxland and Kristina Kockum
Markets
Sweden, Finland, Denmark, Norway, Germany, Ireland and UK
Froda founder story, with Olle Lundin
2015
Froda is founded at SSE Business Lab in Stockholm.
2015
Froda is founded at SSE Business Lab. Nicklas Storåkers becomes the first investor, and the first loan is issued.
2016
Moves to its first own office in Gamla Stan. The number of employees doubles during the year, and the number of active customers increases more than fivefold.
2017
The first office quickly becomes too small, and Froda moves to what will be the company's home for the next six years – Skeppsbron. Reaches 100 million in lent capital and 1000 active customers during the year.
2018
Froda reaches an important milestone – profitability. Both the lent capital and the number of active customers more than double.
2020
Obtains a license as a credit market company and can start accepting deposits from the public. Savings accounts for individuals are launched to finance lending to companies.
2020
Froda obtains a license as a credit market company.
2021
Froda's second business area, Froda Embedded,
is launched under the name Financing as a Service. International expansion begins.
is launched under the name Financing as a Service. International expansion begins.
2023
Moves to new premises in Katarinahuset at Slussen. Froda has now lent over SEK 10 billion since its inception and has entered five markets.
2025
Becomes the first company with an EU-wide microfinance guarantee from the EIF and raises SEK 224 million in a Series B round. Has expanded to Ireland and Germany and increased total lending since its inception to SEK 15 billion.
About Froda
Froda was founded in 2015 with the ambition to redefine business financing by making it more accessible and efficient for small and medium-sized enterprises. Froda creates opportunities for all entrepreneurs, regardless of background, to realize their business ideas. With the help of digital processes and technological innovation, Froda has revolutionized the loan process and shortened it from months to minutes – with a focus on offering fast, fair and inclusive financing.
Today, Froda is one of Europe's fastest-growing tech companies, backed by investors such as Karl-Johan Persson, Nicklas Storåkers, and Victor Jacobsson. In 2021, Froda launched an initiative in embedded finance, through which the company has expanded to the Nordics, the United Kingdom, and Germany, and has entered into partnerships with Visa, Lunar, and Checkout.com, among others. As a credit market company, Froda is under the supervision of the Swedish Financial Supervisory Authority.
