What is Froda and who is behind it?

Froda is a Swedish credit market company based in Stockholm and was founded in 2015. By digitizing the process for business loans, we have made it possible to help more companies with customized financing based on their unique business idea and operations, on market-leading terms. Froda was founded with the ambition to be a responsible lender, with clarity and transparency regarding fees and terms, that treats its customers in an honest, fair, and professional manner.

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Today, Froda is one of Sweden's fastest-growing fintech companies and has helped more than 50,000 companies grow. In addition to business loans, Froda offers savings accounts for individuals and embedded financing services through Froda Embedded. Froda is a credit institution that has a state deposit guarantee and is under the supervision of the Swedish Financial Supervisory Authority (FI). The founders are active in the company, and behind the company are many well-known investors, such as Karl-Johan Persson (HM), Nicklas Storåkers (Avanza), and Victor Jacobsson (Klarna).

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