The road to success has not been straightforward. Sami started his journey with an interest in building and creating. "Craftsmanship has always attracted me. I started to wonder: who actually designs the things I build? I wanted to be able to do that too. I dreamed of designing and creating furniture professionally, and that is a dream that has now come true. To be able to have an idea and then see it become physical is fantastic."

An important part of his journey has been finding the right place to develop his work. "I invested in larger premises, and that has given us exposure in a completely different way. It enables us to be more efficient and receive more customers. That's where Froda came into the picture. I thought Froda seemed most sensible, especially with their flexibility. You can pause, raise and lower [payments], and they give a very simple overview of what you can and have borrowed. It is both flexible and functional."

Despite challenges, Sami looks to the future with optimism. "The future looks very bright, both in terms of customers and for us. It's a lot of work, but we haven't felt the economic difficulties that others may have. Instead, we've had even more to do. Both we and our customers are positive about the future," says Sami.

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With his commitment to furniture and design, Sami Kallio has created a business where creativity and function meet, and where every chair is a new opportunity to find the right love.