Therefore, we have neither hidden fees nor incentives to issue loans that you will not be able to repay. This also means that we may sometimes say no. Not because we don't believe in your company, but because we don't think it's sustainable to lend money if we don't believe it will be for your company's best.

Froda was founded in 2015 with the ambition to redefine business financing by making it more accessible and efficient for small and medium-sized enterprises. Froda creates opportunities for all entrepreneurs, regardless of background, to realize their business ideas. With the help of digital processes and technological innovation, Froda has revolutionized the loan process and shortened it from months to minutes – with a focus on offering fast, fair and inclusive financing.

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Today, Froda is one of Europe's fastest-growing tech companies, with support from investors such as Karl-Johan Persson, Nicklas Storåkers and Victor Jacobsson. In 2021, Froda launched an investment in embedded finance, and through this, the company has expanded to the Nordic region, the United Kingdom and Germany, and has entered into partnerships with, among others, Visa, Lunar and Checkout.com. As a credit market company, Froda is under the supervision of the Swedish Financial Supervisory Authority.

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