Since 1980, female entrepreneurship has only increased by one percentage point and only a quarter of all entrepreneurs in Sweden are women. To reverse this negative trend and encourage more women to start and run businesses, Froda is awarding the "Female Entrepreneur of the Future" scholarship. The SEK 100,000 scholarship, which is being awarded for the first time, received almost 200 applications and now four finalists can be presented: Paula Runsten, RE:BABA, Tugce Özdeger, Datatera AB, Miranda Matti, Lexflix AB and Mona Aghai Berg, All About Music Sweden AB.

The winner of the scholarship will be announced on March 8, International Women's Day, during Froda's Tomorrow's Founders event, which will focus on female entrepreneurship. Tomorrow's Founders is a regular event organized by Froda and aims to inspire more people to start their own business in general, and to encourage more gender equality and diversity in business in particular.

During the event, entrepreneurs Nebe Almayahi (founder of Teint) and Victoria Carlsson (founder of Denjo Dogs) will speak, and the nominees' ideas will be presented and winners announced. Ms. Almayahi and Ms. Carlsson will delve into topics such as diversity in business, the benefits of becoming self-employed, and share both tips and lessons learned for future female entrepreneurs.

- The purpose of the grant is to help improve the conditions for female entrepreneurs and give more women the opportunity to invest in their ideas. That's why it's great that we have received so many applications and fantastic ideas. All the finalists are really good examples of the female entrepreneurs of the future," says Olle Lundin, CEO of Froda

The SEK 100,000 grant aims to provide women who want to, or have just started a business, with capital that enables the realization of their idea.

Do you want to be present during the award ceremony? Register for the event here: https://tomorrowsfounders.conf...

About the nominees

Paula Runsten - RE:BABA
Paula Runsten grew up in Danderyd, Stockholm and studies Mechanical Engineering at Lund University. In the summer of 2023, Paula will graduate and then the plan is to focus wholeheartedly on RE:BABA. Paula is passionate about sustainability and has during her studies had internships at both Tesla and Northvolt, where her idea was also brought to life. Focusing on the life and reuse of lithium-ion batteries, Runsten wants to give batteries an extended life, and has an approach that is sustainable in the long term.

Tugce Özdeger - Datatera AB
Tugce Özdeger grew up in Istanbul, Turkey, and in 2010 she moved to Uppsala to study her master's degree at Uppsala University. In 2022, Tugce started Datatera AB with the goal of closing the gap between healthcare and technology and giving HealthTech companies access to high-quality and real-world data.

Miranda Matti - Lexflix AB
Miranda Matti grew up in Spånga, Stockholm, and is studying the teacher program at Stockholm University. Since her teenage years, she has been passionate about making education and homework help accessible to everyone. Since 2018, she has run the Facebook group "Homework help for everyone" alongside her studies, which today has 14,000 members. In 2022, Miranda started the homework help platform Lexflix AB. Lexflix is Sweden's first two-sided digital platform for pupils and students who need and can offer homework help within their geographical area or remotely in all subjects, completely on their own terms.

Mona Aghai Berg - All About Music Sweden AB
Mona Aghai Berg is from Skarpnäck in Stockholm and has studied at Berghs School of Communication. At the age of 25, Mona ended up in the music industry and today has 18 years of experience in the industry. In recent years, in addition to her role as a music publisher and manager, Mona has invested in gender equality work together with the group SLÄS, which wants to improve the situation for primarily female and non-binary producers, but also songwriters in the music industry. Now Aghai Berg wants to do more and has started All About Music to spend even more time on SLÄS.

About the Future Female Entrepreneur Scholarship

The Female Entrepreneur of the Future was established in 2022 by Froda and is awarded annually to a female entrepreneur. The scholarship is SEK 100,000 and aims to provide women who want, or have just started a business, with capital that enables the realization of their idea.

The assessment criteria for the scholarship are Drive, Creativity, Sustainability, Feasibility, Problem solving, Impact that the company would have and Impact that the money would have for the company.

Read more about the scholarship: https://froda.se/stipendier/fr...