London, November 4, 2025 - Fintech company Froda is strengthening its presence in the UK market through a new partnership with Triffin, an AI-powered consumer brand finance platform. The partnership will enable up to £100 million (approximately SEK 1.3 billion) in funding to UK businesses over the next three years. Triffin becomes Froda's fourth partner in the UK, adding to the company's growing network of over 15 banks and fintech companies in Europe.
- Corporate finance is facing a shift from outdated processes to solutions that reflect how small businesses actually operate today. The partnership with Triffin is our fourth in the UK in just two years, demonstrating the clear need for new, modern infrastructure. This is another step towards making embedded finance the backbone of future corporate finance," says Olle Lundin, co-founder and CEO of Froda.
Access to capital remains one of the biggest growth challenges for UK small businesses. With cash reserves still below pre-pandemic levels, around 60% of businesses are forced to postpone investments to strengthen their liquidity. The funding gap for UK SMEs is estimated at £22 billion, an issue that has recently reached the political agenda and Parliament, with politicians highlighting how traditional funding models are failing to meet the needs of modern businesses.
The partnership integrates Froda's finance into Triffin's platform, where Triffin's AI agent automates financial processes, from payroll and invoicing to reporting and inventory forecasting. The financing will help small businesses address two of their biggest cash flow challenges: high upfront inventory costs and long retail payment cycles.
- "We're excited to partner with Froda to realize our vision: AI-powered finance for the next generation of businesses. It will enable our customers to focus on growth, without being constrained by outdated financing models or concerns about cash flow," said Franklyn Martin, co-founder and CEO of Triffin.
Since the launch of Froda Embedded in 2022, the company has expanded across the Nordics, UK, Ireland and Germany. Through data-driven and seamlessly integrated financing, Froda offers its product platform to leading banks, fintech companies and payment companies. To date, Froda has funded over 120,000 loans, with credit decisions made in one minute and disbursement within 30 minutes, demonstrating how the combination of automation and responsible finance can help today's small businesses. The integration with Triffin went live in October and marks another step towards more flexible and transparent financing for small businesses.
About Froda
Froda was founded in 2015 with the ambition to redefine business finance by making it more accessible and efficient for small businesses. Froda creates opportunities for all entrepreneurs, regardless of background, to realize their business ideas. By combining data and automation, Froda has enabled small businesses to get financing in minutes - instead of months. The platform democratizes access to capital and makes financing fast, fair and inclusive. In 2021, Froda launched an embedded finance initiative, through which it has expanded to the Nordics, the UK, Ireland and Germany. Today, Froda is one of Europe's fastest growing tech companies, with strategic partnerships with Visa, Lunar and Checkout.com, among others. As a credit market company, Froda is under the supervision of the Swedish Financial Supervisory Authority. Read more about Froda
About Triffin
Launched in 2025, Triffin is an AI-powered financial management platform built for modern consumer brands. Triffin is an agent of Plaid Financial Ltd, an authorized payment institution regulated by the Financial Conduct Authority under the Payment Services Regulations 2017 (FRN: 804718). Read more on Triffin
Posted
November 4, 2025
