Fintech company Froda has shown strong growth in recent years. Since its inception, Froda has supported small and medium-sized enterprises with over SEK 10.5 billion. Now the company is taking the next step in its growth journey by entering the Irish market. The expansion takes place through the partnership with Treyd.
- Creating a globally viable financing solution for small businesses has been our goal since the beginning. The past year's expansion is clear evidence that we have come a long way on this journey. Last year, we helped entrepreneurs in five different markets access finance. In 2024, we hope to double that number," said Olle Lundin, CEO and co-founder of Froda.
In recent years, Froda has focused on international expansion through Froda Embedded. In 2023, the company established itself in two new markets and increased its international portfolio by over 800%. Froda Embedded is a technology platform that other fintech companies and banks can join to offer financing or business loans to their customers.
- "With our Embedded financing product, we can help growth companies offer their customers flexible financing solutions through simple API integrations. Partnering with Treyd means we can help each other scale and make our financing solution available to many more merchants," says Stella Snickare, VP Froda Embedded.
One of the partners that has joined Froda Embedded is fintech company Treyd, whose 'Sell first, pay supplier later' solution has made financing inventory purchases easier, more flexible and more accessible for growing businesses trading physical products.
Using Froda Embedded's API integrations, Treyd can now offer even more flexible financing options to merchants in Ireland as well.
- The partnership with Froda has enabled a faster expansion, both geographically and operationally. It has helped us to support even more merchants with financing," says Peter Beckman, CEO and co-founder of Treyd.
The entry into the Irish market brings Froda's presence to seven markets: Sweden, the UK, Germany, Denmark, Norway, Finland and Ireland.
Posted
March 18, 2024
