Froda and Visma Finance launch partnership in embedded financing

In recent years, Froda has experienced strong growth and increased focus on embedded finance. Visma Finance is now joining Froda Embedded as another partner. The collaboration means that the companies together launch a new product within invoice loans.

Froda's technology platform, Froda Embedded, enables partners to offer business loans and new types of financing solutions to their customers. The partnership with Visma Finance provides small business owners with greater flexibility through a new type of loan product. Unlike a regular business loan, the loan is not paid to the customer but is used to pay the invoice automatically.

- "With Froda Embedded, we can give more actors the opportunity to offer financing to their customers based on their needs. This contributes to our vision of helping as many entrepreneurs as possible to access financing," says Olle Lundin, CEO and co-founder of Froda.

Visma Finance is one of Sweden's leading players in built-in invoice financing for small and medium-sized companies. Through the partnership, entrepreneurs who have received an invoice from a supplier using Visma Finance can split the payment of the invoice through an invoice loan, while the invoicing company does not have to wait for payment.

- "We are very excited about the partnership with Froda and the opportunities it brings to us and our customers. We strive to be a complete solution for small business owners and Froda has a market-leading product for lending to small business owners that we look forward to offering," says Martin Källum, Chief Product Officer at Visma.

About Froda

Froda was founded in 2015 with the ambition to redefine business financing by making it more accessible and efficient for small and medium-sized enterprises. Froda creates opportunities for all entrepreneurs, regardless of background, to realize their business ideas. With the help of digital processes and technological innovation, Froda has revolutionized the loan process and shortened it from months to minutes – with a focus on offering fast, fair and inclusive financing.

Today, Froda is one of Europe's fastest growing tech companies, backed by investors such as Karl-Johan Persson, Nicklas Storåkers and Victor Jacobsson. In 2021, Froda launched an embedded finance initiative, through which the company has expanded to the Nordic region, the UK and Germany and entered into partnerships with Visa, Lunar and Checkout.com, among others. As a credit market company, Froda is under the supervision of Finansinspektionen. Read more about Froda

About Visma Finance
As part of the Visma Group, Visma Finance AB is a leader in solutions for embedded corporate finance in business and financial systems in Sweden. Read more: vismafinance.se

Visma is a leading provider of business-critical software in the cloud, with a turnover of EUR 2.06 billion in 2022, 15,000 employees and 1.7 million customers in Europe and Latin America. By simplifying and automating the work of businesses and organizations of all sizes, we enable a more efficient and prosperous society. Visit us at visma.se