Carl Löfgren most recently served as CFO at Qliro. Prior to that, he was an Investment Manager at Investor AB, where he was responsible for the company’s public holdings in the financial sector, and he has over ten years of experience as a management consultant at Bain & Co and Oliver Wyman. He has also served on Nasdaq’s Nordic Advisory Board for nearly six years.
Dan Hyyrynen most recently comes from Epidemic Sound and, prior to that, served as CTO at SEB Embedded, a unit within SEB that offers Banking-as-a-Service—financial services via API for third-party providers without a banking license. He has also led the Commercial Finance technology team at Volvo Cars, which consisted of 150 engineers, and spent nearly six years at Spotify, where he built and led the team behind the Spotify Web API, which handles billions of requests every day.
- “We want all small businesses in Europe to have access to financing, and to do that, we need to build a world-class organization. Carl and Dan are leaders who have navigated exactly the phase and context we’re currently in,” says Olle Lundin, CEO and co-founder of Froda.
With a loan portfolio of 5 billion kronor and a presence in seven European markets, Froda has grown to become one of the continent’s leading embedded finance platforms. Over the past year, the company has entered into several new partnerships with banks, fintech companies, and other players in the Nordic region, the United Kingdom, Ireland, and Germany. Earlier this year, Froda entered into its first partnership with a major traditional bank, Norway’s SpareBank 1 Østlandet.
- "Few companies combine the growth rate and regulatory complexity that Froda does. I look forward to building on this strong foundation, together with the talented finance team," says Carl Löfgren, CFO of Froda.
- “What attracted me to Froda is precisely the phase we’re in right now. We’ve proven the product and established ourselves in Europe, and now it’s time to take what we’ve built and roll it out on a much larger scale. That’s exactly the kind of challenge I want to take on,” says Dan Hyyrynen, CTO at Froda.
In connection with these appointments, Jonathan Johansson, who has concurrently served as interim CFO, will return to his role as Head of Business Analytics. Roger Forsberg, who has helped build Froda’s technology platform since 2023, stepped down from his role as CTO at the turn of the year.
Posted
June 16, 2026
