NyföretagarCentrum Sweden starts cooperation with Froda

Froda has started a collaboration with NyföretagarCentrum Sverige. The partnership aims to support aspiring entrepreneurs through coaching, knowledge transfer, networking and financing, thus helping to promote diversity and equality in entrepreneurship.
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roda was founded in 2015 with a clear idea, to give companies opportunities to grow by making business financing available. Today, Froda is one of Sweden's fastest growing fintech companies and has helped more than 50,000 companies to grow. Froda is now entering into a partnership with NyföretagarCentrum. The partnership includes increased support for small businesses in Sweden.

- We share the vision with NyföretagarCentrum that more businesses should be started and given the opportunity to grow. We are impressed by the great results NyföretagarCentrum has in its program. Particularly worth noting is how important a role NyföretagarCentrum plays when it comes to female entrepreneurship and foreign-born people. "It is completely in line with why Froda was started and what we work for every day, so this partnership feels like a perfect match for us," says Olle Lundin, CEO of Froda.

NyföretagarCentrum works to give everyone the right conditions for starting a business and offers free advice to people who are thinking about starting their own business or have recently started. Since the organization was founded in 1985, they have helped to start more than 250,000 businesses in Sweden.

- We are very pleased that NyföretagarCentrum and Froda are now starting to work together to strengthen new businesses in the country. Froda is an innovative company that has entrepreneurship in its DNA and where founders themselves have been mentees and are now active as mentors in NyföretagarCentrum. Through the partnership, we can make it easier for more people to start a business, and offer financing on good terms. Something that is not only important for the entrepreneurs themselves - but also for Sweden's economic development," says Harry Goldman, CEO of NyföretagarCentrum Sweden.

About Froda
Froda was founded in 2015 with a clear idea - give small and medium-sized companies the same opportunities to grow as large ones. The company's service makes it easy and affordable for entrepreneurs to invest in their ideas. By digitizing the process, Froda has made it possible to help more companies with financing tailored to their unique business and its needs. A smarter business loan, quite simply.

Today, Froda is one of Sweden's fastest growing fintech companies and has helped more than 50,000 companies grow. The company is a credit institution covered by the state deposit guarantee and is under the supervision of the Swedish Financial Supervisory Authority (FI).

About NyföretagarCentrum
NyföretagarCentrum is Sweden's leading force for new entrepreneurship. It operates in more than 225 municipalities. In 2021, 15,000 people have received free, confidential and business advice, 8,000 companies have been started. After three years, 84 percent of the companies are active, added a mentor, the survival rate is 87%; less than one percent have gone bankrupt. This makes the business uniquely successful. The business is mainly financed by the business community. Behind NyföretagarCentrum is the Swedish Jobs and Society Foundation.