Froda continues to be aggressive on the recruitment front. After bringing in a number of big names over the past year, the company is now bringing in Roger Forsberg as its new CTO. Roger has over 25 years of experience from leading tech roles at Avanza, Klarna and Pricerunner. He will take up his new role on December 4, 2023.
Roger Forsberg has extensive experience of building and leading tech departments at rapidly scaling companies. He comes most recently from a role as Engineering Director at Klarna, where he was responsible for the technical integration of Pricerunner. He has previously also been CTO at both Avanza and Pricerunner.
- Roger's experience in building and leading tech departments with great results will be a great asset for us. We are in a phase where we are scaling rapidly and need to invest in tech and expand the team to match the high demand. Roger's expertise will be central to the development of our technical platform and for future innovation work," says Olle Lundin, CEO and founder of Froda.
For the past 25 years, Roger has held senior positions and worked closely with one of Froda's early investors, Nicklas Storåkers.
- "It will be incredibly exciting to follow Froda's journey with Roger in place. I have worked with both of them for a long time and I am convinced that it will be a good match. The work Roger has done at Avanza and Pricerunner has been incredibly valuable for those companies," says Nicklas Storåkers.
At Froda, Roger will have a key role in further developing the technical platform and setting the strategy for Froda's loan product as well as the strategic investment in embedded financing.
- I am impressed by Froda, the way the founders built the company, the pace of innovation and the results achieved so far. Froda has a great product that provides access to finance for small business owners. This benefits not only the individual entrepreneur but also society at large. This is something that is important to me when I choose companies to get involved in," says Roger Forsberg, CTO of Froda.
Froda has made strong progress on several fronts recently. The recruitment of Roger Forsberg also means that Froda's former CTO, Astrid de Laval, takes on the role of VP of Engineering. Together, Roger and Astrid will lead the tech department and the development of Froda's technical platform.
- The combination of strong business, committed founders and great working environment makes Froda a perfect place for me to contribute to the next phase of technological innovation," concludes Roger Forsberg.
Posted
November 27, 2023
