Founded in 2022, buy-now-pay-later company Waylog has grown its total lending from SEK 20 million to SEK 500 million and expanded into four new markets. A key factor behind Waylog's rapid growth has been their early collaboration with Froda as a financing partner, which has given them easy access to capital. The partnership is part of Froda's international expansion journey.

Froda Embedded was launched in 2021 as a business area within Froda and aims to help fintech companies and banks scale their offering and expand into new markets through seamless API integration. Waylog is a clear example of how embedded financing enables the development of scalable financing solutions that become increasingly sophisticated as a company grows. Over time, Waylog's level of integration has evolved in parallel with increasing portfolio, transaction volume and technical foundation. The company now operates a fully automated, customized API solution ready to support its continued growth and expansion.

- With Embedded financing, we can help growth companies offer their customers flexible financing solutions. Before we had deposit authorization from FI, access to smart and flexible capital was a major growth inhibitor for us. Now we can help Waylog avoid the same challenge. It's great to be part of their growth journey," says Olle Lundin, CEO of Froda.

In just one year, Waylog has evolved from a newcomer to a trusted supply chain financier for hundreds of businesses in the Nordics and the UK. Through Waylog's platform, customers can apply for a free credit line, which can be used to pay up to 120 days before repayment to Waylog is due. This allows customers to optimize their liquidity, secure better order terms and inject capital into their businesses without giving up control or ownership. Waylog's platform is backed by Froda Embedded as a financier. Its rapid growth journey is a good example of how Froda Embedded can help fintechs and banks grow.

- Waylog fundamentally revitalizes an old financial product and makes it more customized and flexible to meet our customers' unique needs. The possibility of easy integration and the potential to scale outside Sweden has been crucial to our ability to grow at the pace we have. Froda has played a crucial role in this," says Jens Malmqvist, co-founder of Waylog.

About Waylog
Founded in 2022 by Jens Malmqvist and Nils Ohlsén, Waylog has experienced exponential growth from the start, quickly becoming a trusted partner for importing companies in the Nordics, UK. Since its inception, Waylog's total lending has SEK 500 million in funding, representing a remarkable growth of 2500 percent. The company has also expanded its services to include several Nordic countries and the UK.

About Froda
Froda was founded in 2015 with a clear purpose - to revolutionize the banking experience for entrepreneurs by making it easy and affordable for them to invest in their ideas. By digitizing the process, being data-driven and applying machine learning, we can not only be faster than traditional banks. We can also be more objective, accurate and fair in our assessments. Today, we are one of Sweden's fastest growing fintech companies with big international growth plans. Since our inception, we've helped more than 50,000 businesses grow, and through Froda Embedded, we've enabled partners to connect to our technologically advanced financing platform to offer financing to their customers.