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Med hjälp av Froda fick de snabb finansiering som underlättade lanseringen av Nirvana AI, världens första autonoma AI-agent. Idag satsar de på att göra Heartspace till en helt självgående plattform och en ledande aktör på marknaden för AI-drivna kommunikationslösningar.
What started as a simple conversation between Nirvana and Sohrab has today evolved into Heartspace. It is now a groundbreaking AI platform that helps fast-growing companies automate their content creation process and distribution. Nirvana, co-founder and CMO, talks about how an everyday moment became the start of an idea that would change everything.
"We talked about ideas," Nirvana recalls. "It wasn't just one thought among others. It was something we both felt strongly about. I said to Sohrab, we have to do this. We can't wait."
Together with Sohrab, who is the co-founder and CTO, they launched Heartspace with a clear goal: to make high-quality content creation accessible, quick, and easy for marketers. "Our AI agent understands customers' brands, their industry, and keeps track of relevant news. It creates content that they can publish with one click, or even easier," explains Sohrab.
Like many startups, Heartspace faced financial challenges. Nirvana says that they had big plans but needed capital to get started. They needed the money for both marketing efforts and product development.
Founded
2012
Headquarters
Stockholm
Employees
2
They first started working with a traditional lender, but the process was slow and required a lot of administration. Then Froda came into the picture. Sohrab had heard about Froda through his network at Företagarna, but was still surprised by how smoothly everything went. "Within 24 hours of applying, we had the money in the account. It was seamless. Both the funding and the ongoing administration have been very easy. We haven't missed a single payment because it's been so smooth."
Thanks to Froda's rapid funding, Heartspace was able to keep up the pace. In May 2024, they launched Nirvana AI, their autonomous AI agent. "It was a technological breakthrough," says Sohrab. "We became the world's first fully autonomous AI agent. And it was possible because we had the resources and I had the time to make it happen."
Heartspace continues to grow. The next step is to make the platform more self-sufficient so that customers can get started themselves. They are also building distribution tools directly into the product, so users can not only create content but also reach out to media, customized for each channel.
"With that," says Sohrab, "Heartspace becomes a complete communication platform. We believe we can become a real player in the market and compete with the biggest technology solutions."
About Froda AB
Froda was founded in 2015 with the ambition to redefine business finance by making it more accessible and effective for small businesses. Froda's vision is to empower all small business owners, regardless of background, to realize their business ideas. By combining technological innovation with efficient digital processes, Froda has shortened the loan processing time from months to minutes - creating a financing model that is fast, fair and inclusive. Today, Froda is one of Europe's fastest growing tech companies.
In 2021, Froda launched an embedded finance initiative, through which the company has expanded to the Nordic region, the UK and Germany and entered into partnerships with Visa, Lunar and Checkout.com, among others. As a credit market company, Froda is under the supervision of Finansinspektionen.
