
In 2014, Anders Widegren opened the doors to the interior design store Tambur in Stockholm. Since then, the store, which has always focused on sustainability and timeless design, has attracted a lot of customers, built up a large following on social media and been featured in media such as The New York Times and Vogue.
The interior design store that has focused on timeless sustainability since its inception. Anders Widegren is the founder behind the Vogue-mentioned Tambur.


"Tambur, a boutique filled with things to make every home homier."
The New York Times, 2020
Anders became a Froda customer with the goal of continuing to grow, capitalizing on the momentum he had built up and developing the business further.

Froda was founded in 2015 with the ambition to redefine business finance by making it more accessible and effective for small businesses. Froda's vision is to empower all small business owners, regardless of background, to realize their business ideas. By combining technological innovation with efficient digital processes, Froda has shortened the loan processing time from months to minutes - creating a financing model that is fast, fair and inclusive. Today, Froda is one of Europe's fastest growing tech companies.
In 2021, Froda launched an embedded finance initiative, through which the company has expanded to the Nordic region, the UK and Germany and entered into partnerships with Visa, Lunar and Checkout.com, among others. As a credit market company, Froda is under the supervision of Finansinspektionen.