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Working with what you are passionate about is something most people want and building a business around your passion is something many people dream of. One who has succeeded is William Roosmark. With hard work, drive and a passion for sneakers, he has built We Got Them - and the journey has only just begun.
The demand for limited edition sneakers has exploded in recent years and in its wake a new type of business has begun to emerge - second-hand sellers. For the enterprising, there is money to be made and the development is being driven by young entrepreneurs using unconventional methods. Instead of establishing official relationships with the brands they sell, they search high and low for shoes that have sold out everywhere, and then resell them. William Roosmark saw the trend and has built his business around having the shoes that everyone wants, but no one can get.
"We specialize in selling sneakers from popular and sought-after brands. The shoes are hard to come by as they are released in limited editions with huge hype and therefore sell out quickly in all stores. But we find them in mint condition on the second-hand market and resell them to consumers who didn't manage to buy them when they were released."
Founded
2020
Headquarters
Uppsala
Employees
2
How did you come up with the idea to start We Got Them?
"I got the idea from a friend buying and selling sneakers as a hobby. It got me interested in sneakers and I saw the potential to do it on a much larger scale. I've always been interested in running different businesses and coming up with new solutions and this is the idea that has worked best so far."
How has the journey been?
"The journey has been very fun so far. From running a hobby business to opening two physical pop-up stores, one in Uppsala and one in Stockholm. The pop-up stores are what I am most proud of that we have managed to achieve. It was great to see that our concept is very popular and to meet all our customers in real life. It was also a confirmation that we have the ability to expand, reach out to new markets and new customers."
Why did you turn to Froda?
"For special releases, we buy large quantities of shoes, which ties up a lot of capital. Financing allows us to offer a wide range of shoes to meet customer demand, without having to empty the till and tie up too much of it in stock. I compared different lenders and Froda offered the best interest rate and easiest solution. The whole loan process is very simple, the set-up is easy to understand and it is clear what is expected from both parties. Another important aspect for me is the flexibility that Froda offers in terms of managing and repaying the loan."
About Froda AB
Froda was founded in 2015 with the ambition to redefine business finance by making it more accessible and effective for small businesses. Froda's vision is to empower all small business owners, regardless of background, to realize their business ideas. By combining technological innovation with efficient digital processes, Froda has shortened the loan processing time from months to minutes - creating a financing model that is fast, fair and inclusive. Today, Froda is one of Europe's fastest growing tech companies.
In 2021, Froda launched an embedded finance initiative, through which the company has expanded to the Nordic region, the UK and Germany and entered into partnerships with Visa, Lunar and Checkout.com, among others. As a credit market company, Froda is under the supervision of Finansinspektionen.
