Froda and Ahum in joint venture for sustainable business
The self-employed are the group most exposed to work-related stress, while the majority lack access to health care. Figures from Statistics Sweden show that severe sleep problems, long-term health problems and anxiety have increased significantly among entrepreneurs since 2019. Fintech company Froda and psychology platform Ahum are now launching a joint initiative to educate about sustainable entrepreneurship. Froda's customers will have access to Ahum's guides and digital tools for 12 months, as well as a free therapy session.
A survey on the health of the self-employed conducted by Ahum shows that factors such as market uncertainty, the economy, work-family conflict, and high competition have the greatest impact on well-being. In addition, almost 80% say they work via email and phone in their spare time, and a quarter find it difficult to separate work and private life.
- As important as it is that entrepreneurs in Sweden are given the opportunity to grow, it is equally important that this is done in a sustainable and long-term way. It should go without saying that all self-employed people have access to the same benefits as an employee. We see the collaboration with Ahum as an important part of the work to make it more sustainable to be self-employed," says Olle Lundin, CEO of Froda.
In Sweden, there are about 1.4 million active companies, many of which are self-employed and lack health care. Studies show that proactive mental training is effective in preventing burnout, anxiety and other mental health problems. Therefore, the collaboration between Froda and Ahum aims to make tools and knowledge available to one of the most vulnerable groups in working life.
- Many self-employed people report high life satisfaction because they can influence their work to a high degree. They also see a high workload as positive because it means the business is doing well. The difficulty with stress and burnout is that many self-employed people do not notice it until it has gone too far, precisely because of these two factors. Therefore, it is incredibly important to prevent stress and other mental health problems in time," says Ellen Risto, Chief Psychologist at Ahum.
The collaboration between Froda and Ahum means that Froda offers its customers access to Ahum's guides and digital tools for 12 months, as well as a free therapy session.
Read more at: www.froda.se/hållbar-tillväxt
About the survey
The survey includes statistics compiled by Statistics Sweden between 2018 and 2021 in the categories Health conditions, physical and mental disorders and Work environment (gainfully employed 16-74 years). The mapping also included published research articles in the field as well as a report on the short-term and long-term consequences of Covid-19 for the self-employed, which is part of a global research project at Stockholm University. 
About Froda
Froda was founded in 2015 with the idea of giving small and medium-sized companies the same opportunity to grow as large ones. By digitizing the process, Froda has made it possible to help more companies with financing tailored to their unique business and its needs. Today, Froda is one of Sweden's fastest growing fintech companies and has helped more than 50,000 companies grow. The company is a credit institution covered by the state deposit guarantee and is under the supervision of the Swedish Financial Supervisory Authority (FI).
About Ahum
Ahum is passionate about everyone's right to feel good and perform well, both at home and at work. With more than 140 affiliated therapists and digital tools, they can provide the right support to everyone. To both employees and private individuals. When it's needed. If needed.











