Succeed with Black Friday

Black Friday has emerged as one of the biggest sales days in Sweden and globally. As a retailer, it is therefore important to be prepared to maximize opportunities. We've gathered some tips for both physical stores and e-retailers to maximize your sales.

‍

‍

‍

Strategies for physical stores

‍

Focus on upselling

Increase the average customer's purchase through upsell techniques, similar to those used by McDonald's. Customize your queries based on the customer's initial choices to optimize sales.

‍

‍

Offer free products

Create campaigns where customers who reach certain purchase amounts receive specific items for free. This motivates customers to spend more to reach these levels.

‍

‍

Focus on bestsellers or clear inventory

Customize your offers based on whether you want to attract new customers or reduce excess inventory. Strategic pricing of popular products or surplus goods can generate both sales and customer interest.

‍

‍

Create in-store events

Arrange special in-store activities to create a unique shopping experience. Small snacks and interactions with customers can increase store traffic and sales.

‍

‍

‍

Strategies for e-commerce

‍

Free Shipping

Offering free shipping can increase conversion rates, especially for smaller purchases where shipping cost might otherwise be a deterrent.

‍

‍

Exclusive offers to subscribers

Reward loyal customers and newsletter subscribers with special discount codes as thanks for their dedication.

‍

‍

Optimize site performance

Ensure that your ecommerce platform is robust enough to handle high traffic volumes and that technical support is ready to handle any issues that arise.

‍

‍

Strengthen customer service

Increase staffing or extend customer service hours during Black Friday to quickly address customer questions and concerns.

‍

‍

‍

By implementing these tips, you can improve both the customer experience and your sales during Black Friday. Good luck optimizing your marketing strategy for maximum impact!