What is Froda and who is behind it?

Froda is a Swedish credit market company based in Stockholm, Sweden, founded in 2015. By digitising the business loan process, we have made it possible to help more companies with tailored financing based on their unique business idea and operations, at market-leading terms. Froda was founded with the ambition to be a responsible creditor, with clarity and transparency regarding fees and conditions, treating its customers in an honest, fair and professional manner. Froda offers corporate loans, savings accounts for individuals and embedded financing services.

Today Froda is one of Sweden's fastest growing fintech companies and has helped more than 50,000 companies grow. In addition to corporate loans, Froda offers savings accounts for individuals and embedded financing services through Froda Embedded. Froda is a credit institution with a state deposit guarantee and is supervised by the Financial Supervisory Authority (FI). The founders are active in the company and behind the company are many well-known investors, such as Karl-Johan Persson (HM), Nicklas Storåkers (Avanza) and Victor Jacobsson (Klarna).

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