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Gösta Christiansson is the entrepreneur who runs Sneckenström, an e-commerce company that focuses wholeheartedly on horticulture for everyone. With everything from seeds, fertilizers and plant lighting to its own innovation, the pallet greenhouse, Sneckenström has been brightening up people's gardens since 2008. But Gösta has been an entrepreneur for longer than that. For almost 20 years, he was active in the transportation industry before choosing to completely change paths and follow his passion for growing vegetables.
The basic idea behind Sneckenström is to get more people to experience the premium feeling of growing their own vegetables. The environment and sustainability have been in focus since the start and Gösta advocates growing naturally as far as possible. A big seller is bat guano, sold under the Grottmans brand. Guano is a natural fertilizer with a high phosphorus value that promotes budding and thus provides more and finer flowers and larger harvests of vegetables.
"I love being able to walk around and organize in the test growing facility and I've always considered chillies, tomatoes and herbs my passion. There's something luxurious about vegetables you've grown yourself. Being able to go and pick straight from your garden in the summer and cook a meal always feels the best. Then you can really stand for the craft, time and energy behind it."
Founded
2008
Headquarters
Västervik, Sweden
Employees
2
Sneckenström turned to Froda in 2023 when it was time to buy a new warehouse. The financing has enabled Sneckenström to increase turnover, expand and maintain momentum. The company has been profitable since its inception and growing at a reasonable pace with profit is Froda's motto.
"I was really impressed. I didn't realize how flexible it actually is until I started using Froda. It's so creative compared to the old bank. The process was quick and the simplicity made me dare to push a bit more and it has helped me grow."
45
min
from application to payment
Why did you choose Froda?
"Mainly because it's so flexible and you don't lock yourself in for periods. I can use the capital when I need to and pay for what I use. If you have a bank loan, you're kind of stuck with it. With Froda, I can pay off the loan when I want to and I can extend when it suits me. It's revolutionary and absolutely fantastic. On top of that, when I applied, I had the money in my business account in under 45 minutes."
What does the future hold for Sneckenström?
"The future for Sneckenström is bright. The business is growing and it has come to a point where it is difficult to expand the warehouse further, which feels like a solid recognition. As an entrepreneur, I am driven by seeing my company grow and in the coming years I hope to triple, or at least double, the turnover. Then I want to find the time to create more products and brands that will make everyone's growing projects easier. Produce something that is specific to me and my business."
About Froda AB
Froda was founded in 2015 with the ambition to redefine business finance by making it more accessible and effective for small businesses. Froda's vision is to empower all small business owners, regardless of background, to realize their business ideas. By combining technological innovation with efficient digital processes, Froda has shortened the loan processing time from months to minutes - creating a financing model that is fast, fair and inclusive. Today, Froda is one of Europe's fastest growing tech companies.
In 2021, Froda launched an embedded finance initiative, through which the company has expanded to the Nordic region, the UK and Germany and entered into partnerships with Visa, Lunar and Checkout.com, among others. As a credit market company, Froda is under the supervision of Finansinspektionen.
