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2024 from a business perspective
19/12/2024
Reports

2024 from a business perspective

As 2024 comes to a close, we can conclude that it has been a challenging but also instructive year for Sweden's small businesses. With high interest rates, rising costs and changing customer behavior, it has been necessary to adapt to keep up with developments. At the same time, there have been glimmers of light in the form of new opportunities thanks to digitalization and an increased awareness of the importance of local presence. Here is a look back at the most significant trends in 2024 and some thoughts on what might be useful to take into 2025.

Trends that shaped 2024


Continued economic challenges
High interest rates and the general economic situation put pressure on entrepreneurs from several quarters and made 2024 a tough year for many. Particularly in sectors such as construction and trade, many entrepreneurs struggled with reduced demand. At the same time, we can look ahead with more optimism than in years. Inflation has stabilized and interest rates have started to fall. This will benefit businesses both in terms of reduced financing costs, but also increased demand as the economy starts to recover.

New technology brings new opportunities
AI went from being a trend to actually becoming a tool that helps entrepreneurs. Today, there are a range of AI tools that can help business owners automate tasks, streamline processes and even create materials. For business owners, this not only means new opportunities, but AI can help free up both time and energy in a busy day.

Sustainability continues to matter
In 2024, customers continued to prioritize businesses that take responsibility for sustainability - both socially and environmentally. For small businesses, this meant that a clear sustainability strategy was not only a way to do good, but also a business necessity. Working with sustainability is also a way to secure the company for the future, as it is likely that there will be higher demands on smaller companies in the future linked to sustainability work.

External events favored local
A world of trade threats, unrest and increased customer awareness led to the return of local becoming a trend in the past year. Customers came to value face-to-face meetings and businesses with local roots. This made social media, storytelling and community presence important tools for building trust and loyalty.

Things to consider for 2025
Although 2025 looks set to be a better year for Sweden's entrepreneurs, lessons can be learned from the past year to build for the future.

Build buffers and be flexible: Now that times are hopefully getting better, it's a good idea to start building up your company's buffer. This way, you can be better prepared if times get tougher again.


Make use of new technologies if you don't already: AI and other digital solutions can help you streamline your business, and if you haven't tried the tools that are now available, now is a good time to do so. It can open up new opportunities for your business and free up your time to focus on developing your business.


Be proactive: As customers start to come back, it's good to plan ahead to gain market share throughout the year. So do your research
and start approaching customers instead of waiting and hoping they come to you.

Think about IT security: The threat of hacker attacks and fraud is growing, and both businesses and individuals are increasingly affected. Is your company's IT security not fully in place? Then 2025 is the year to act! Take control and read more at säkerhetskollen.se.


2024 has shown that small businesses are resourceful and resilient when times get tough. By staying close to customers, taking advantage of technological opportunities and investing in sustainability, you can set yourself up for success in 2025.

7 tips to grow your business
31/10/2024
Tips

7 tips to grow your business

Most entrepreneurs want to grow their businesses, and while it can be challenging, it is also very rewarding. Growing your business can be done in a number of ways but always requires strategic planning, careful execution and a willingness to adapt to changing market conditions. Here are some tips that can help you on how to proceed and where to start if you want to grow your business.

Set vision and goals
A clear vision and concrete goals are the foundation of any successful business. The vision tells you what your long-term goal is and acts as a compass that you can use in your decisions and actions to ensure they align with where you want to go. Once you have a clear vision, the next step is to break it down into concrete and measurable goals. Objectives act as milestones and give you clarity on how to achieve the vision. One tip is to do this by using the SMART (Specific, Measurable, Achievable, Realistic, Timed) method to set realistic and motivating goals that give you clear direction and motivation.

Develop a strategy
A strategy is your plan to reach the goals you have set. Start by conducting a market analysis to understand market conditions, competitors and recent trends. Identify the resources you need in terms of staff, capital and technology. Then create an action plan with timelines and responsibilities for each goal. Keep in mind that the strategy must be flexible to adapt to changing conditions. By having a clear and structured strategy, you can ensure that your company is working towards its goals.

Understanding your target audience
Understanding your target audience is one of the most important aspects of running a successful business. By knowing who your customers are and what they need, you can create products and services that truly meet their needs. Use market research, focus groups and data analysis to gain insights about your customers. Divide your target audience into segments based on demographics, behavior and preferences. This allows you to tailor your offer and marketing to better appeal to each segment.

Improve the customer experience
A positive customer experience leads to loyalty and increases the likelihood that your customers will recommend your business. Improving the customer experience can be done in many ways, you can invest in training your team in customer service and making sure they have the tools and resources they need. You can also invest in new systems that make the shopping experience smoother or increase personalization. You can also collect feedback from your customers, both to find out how they think and feel and to show that you value their opinions.

Expanding your business reach
To grow, you need to reach out to more potential customers and one way to do that is to expand your business. Depending on what your business does and how dependent it is on physical meetings or locations, expansion can vary in complexity. However, expansion usually requires some kind of major investment, especially if you are setting up in a new location or market. You can also expand by partnering with other businesses to tap into their customer base and resources. Partnerships can open doors to new markets and opportunities, and can be an effective way to quickly increase your reach.

Invest in marketing
One of the most effective and proven ways you can reach out to new customers is through marketing. Effective marketing creates awareness, drives sales and increases customer preference. Different types of marketing serve different purposes, but the basic rule is to have a balance between activities that are meant to strengthen your brand in the long term and those that drive conversion in the here and now. Start by looking at what you are doing today and what you could do to reach out better. You can enlist the help of a brand consultant or marketing agency to help you review your needs and requirements.

Developing new products or services
Innovation is often the key to differentiating yourself in a market. By analyzing market needs and developing new products or services that address those needs, your business can stand out from the crowd. If you also constantly improve your existing products or services based on customer feedback and technological advances.

There are many ways to grow your business and there is no right or wrong way. What works for your circumstances is what is right for your business. By focusing on these areas, you can create a solid foundation for growth and success. Remember to continuously evaluate and adjust your strategies to meet changing market conditions and customer needs. With the right vision, strategy and tools, your small business can reach new heights.

Reasons to take out a business loan
10/10/2024
Financing

Reasons to take out a business loan

All businesses rely on capital, whether to grow or just to keep the business alive. For many businesses, external capital in the form of a business loan can be something that keeps the company not just alive, but growing and developing. However, despite the fact that virtually all large companies use external finance, many small business owners are reluctant to borrow money.

Apart from mortgages, personal loans have become largely synonymous with various types of consumer loans. These types of loans are used to pay for property that the person cannot really afford and that has a diminishing value. However, borrowing as a business is different. When you take out a business loan, it is used to strengthen liquidity or to make investments in the company. These will lead to a likely increase in the return of the company, so it should be seen as an investment.

In fact, not using external financing in your business can cost you money. If an investment is held back for a while because you choose to save for it instead of financing it with external funds, not only do you risk the investment becoming obsolete by the time you can afford it, but you also miss out on the returns it would have generated while you were saving for it. By financing purchases, you can also put your business in a position where you have already sold the asset you financed by the time you have to pay for it, allowing you to use the money in the meantime.

To make it easier to know when a business loan might be right for your company, here are some concrete tips on when and why companies take out loans.

Expansion and growth
The most obvious time when companies need business loans is during expansion and growth. Expansion usually requires major investments to be made. This may involve hiring staff, developing a new product or moving to new premises. Expansion usually also requires resources to invest in, for example, marketing and creating an infrastructure that can support the expanded business. The majority of businesses rarely have the cash to do this without external capital. However, by financing it with business loans, it becomes possible for companies to make the investments they need to make to develop and grow the business without having to compromise on day-to-day operations.


Cash flow management
Most businesses encounter cash flow problems at some point, especially smaller businesses where the flow of incoming and outgoing payments is not as constant as for larger companies. Customers may pay late, and at the same time salaries and bills need to be paid on time. Many small businesses also have distinct seasons in their operations, with revenues differing markedly between high and low seasons. Business loans can help balance out these fluctuations and smooth the flow of finances.


Investment in equipment and technology
Technology is constantly evolving and sometimes businesses need to invest in new equipment or software to stay competitive. Whether it's a new machine for the factory or updated software, these investments can be expensive. Business loans enable companies to make these necessary investments, which in turn lead to improved productivity, efficiency and profitability.


Stock purchases
For businesses selling physical products, it is important to have a well-stocked warehouse. Sometimes it can be profitable to purchase large quantities of goods to get a discount or to prepare for a peak season. A loan can allow you to make these strategic purchases without emptying your coffers. It also allows the costs of stock purchases to be spread over a longer period and the goods to be sold before the company has to pay for them.


Managing unexpected expenses
Life as a business owner is full of surprises and sometimes this means that you may incur unexpected expenses that are beyond your control. Equipment can break down, a customer can go bankrupt and orders can be delayed. In such situations, a business loan can provide flexibility and peace of mind and help you cope with these events without affecting your day-to-day operations.


Business loans serve several purposes for companies and can be used in a variety of ways. It is more than just a tool to address immediate financial needs. It is a strategic investment in your company's future and a resource to drive growth, manage cash flows and ensure long-term stability. Whatever your industry or the size of your business, you can create a competitive advantage by understanding and taking advantage of business loans.

Which business form is right for you?
13/9/2024
Business economics

Which business form is right for you?

When you start a business, one of the first choices you'll face is what form of business to run. There is really no right or wrong when it comes to choosing a business form, but the form you choose will affect things like start-up capital, taxes and legal liability. To make it easier for you to know which legal form would suit your business, we've put together information on each legal form, what makes them different and which one is suitable in which situations.


Sole proprietorship
A sole proprietorship is a form of business where one person owns and runs the business in their own name. It is easy to set up and requires no initial capital to get started. One of the main advantages of a sole proprietorship is that it is simple and has less administrative requirements. As it does not require you as the owner to put in any capital, a sole proprietorship also has minimal start-up costs. As the owner of a sole proprietorship, you have full control over the business and all decisions, but you are also personally liable for all debts and contracts. A sole proprietorship also makes no distinction between the business and the owner's finances. A sole proprietorship can have only one owner. It is basically a form of business where you, as the owner, are authorized to carry out business activities in your name and is suitable for sole traders, consultants and small-scale businesses that do not require large investments or employees. If you want to test a business idea without making large financial commitments from the start, a sole proprietorship can also be an easy way to get started, and then convert it into a limited company at a later stage.


Aktiebolag
A limited company is the most common form of business in Sweden and requires a minimum start-up capital of SEK 25 000. Unlike a sole proprietorship, a limited company is a separate legal entity, which is one of the main advantages of a limited company. The fact that a limited liability company has its own legal personality means that the company is liable for contracts and debts entered into. Instead, the owners have limited liability. Their personal finances are protected from the debts and obligations of the company and they only risk the capital they have invested in the company. A limited liability company can also have several owners, which allows risks to be spread and responsibilities to be shared, and it can be transferred or sold. However, as a limited company has more extensive requirements in terms of administration and accounting, for example, it may be better suited to businesses that require greater investment, have multiple owners or employees.


Partnership
A partnership is a form of business where two or more people run the business together. A partnership is a separate legal entity, but the partners are personally and jointly and severally liable for the company's debts and contracts. This means that each partner can be held responsible for the entire debt. One advantage of a partnership is that no initial capital is required to get started, making it easy to start. In addition, partners can spread the responsibility and benefit from each other's skills and limited companies can be partners in a partnership. The disadvantage is the personal liability, which may involve a financial risk for the partners. Partnerships are therefore best suited to smaller businesses where the partners know each other well and are willing to share both responsibilities and profits.


Limited partnership
Limited partnerships are similar to partnerships but have one important difference. There are two types of partners: general partners and limited partners. General partners have unlimited liability for the company's debts and contracts, while limited partners only risk their paid-up capital. This allows limited partnerships to attract investors who do not want to risk more than their invested capital. Like partnerships, limited partnerships do not require an initial capital investment and can be set up quickly. The disadvantage is that the general partner has unlimited liability, which always involves some risk. Limited partnerships are therefore suited to businesses that want to benefit from both active co-ownership and passive investors.


Cooperative society
A cooperative society is a form of enterprise in which members cooperate and carry out activities to promote their economic interests. It has its own legal personality and its members have limited liability, but it takes three or more legal persons to form an economic association. One of the advantages of an economic association is that it can have an unlimited number of members and is democratic, with one vote per member. However, it requires more extensive administration and accounting. An economic association is suitable for activities where members want to work together towards common economic goals, such as housing associations, cooperatives or member-owned businesses.


Non-profit organization
A non-profit organization is an association that is run on a non-profit basis and instead promotes the non-profit interests of its members. For example, culture, sport or social work. The association is a separate legal entity and its members have no personal liability for its debts or contracts. One of the main advantages of a non-profit organization is that it can operate without paying taxes on its income, as long as it is used to further its purpose. The disadvantage is that a non-profit association cannot operate for profit in the same way as other forms of business. A non-profit association is suitable for groups of people who want to work together to promote common interests without the aim of making a financial profit.


Choosing the right business form
The right business form for you depends on several factors and is influenced by the size of the business, the number of owners, capital requirements and risk appetite. Many people think that a limited liability company is the obvious choice because of its limited liability, but for some businesses, it can cost more than it benefits. It is important to carefully consider your needs and objectives before deciding which form of business is right for you.

Understanding the differences between the different types of businesses will help you make an informed choice and lay the foundations for a successful and sustainable business.

Invoices - everything you need to know about invoices and billing
4/9/2024
Business economics

Invoices - everything you need to know about invoices and billing

In cooperation with Bokio

In many businesses, the invoice is an important pillar of success. Without getting paid for their hard work, no business can survive. As an entrepreneur, there can be a lot to think about, in this guide we cover everything you need to know about invoices and invoicing. 

What is an invoice? 

Let's start with the basics: what exactly is an invoice? You could say that an invoice is a document created by a seller and sent to a buyer. Once paid, an invoice serves as written proof that payment has been made. When you do business with other companies, a full invoice should always be issued. 

Exactly how an invoice looks can differ slightly from time to time and between different companies, there are also slightly different types of invoices that affect both its appearance but above all its function. 

As a business owner, invoicing is one of the most common ways to get paid, having a good grasp of how to handle invoices, both how to send them and how to pay them is essential to the success of your business. If your business handles a lot of invoices, an efficient invoicing program can make things easier and save a lot of time. 

What is the difference between an invoice and a bill? 

In everyday language, the words invoice and bill are often used interchangeably to describe the same thing. In fact, they are exactly the same thing: a written demand for payment. 

As a private individual, the term bill is often used, while invoices are often used from business to business. But bill and invoice mean the same thing. 

What does an invoice look like?

An invoice can look a little different, depending on industry standards and your preferences. However, there are certain things that an invoice must contain: 

Name, address and contact details of the seller and buyer.

Invoice number and date. 

a description of the goods or services supplied, including quantity and price 

VAT registration numbers of the seller and the buyer. 

The total amount to be paid, including VAT and any other charges or discounts. 

The terms of payment, including due dates and accepted payment methods. 

Any additional information that may be relevant, such as delivery details, contract number or order number. 

If you invoice customers from other countries, there may be additional items to include. It is common for invoices to differ from each other both in style and form. 

How to pay invoices? 

How to pay an invoice can vary from case to case, depending on the type of invoice and the solution you use to pay. In most cases, the invoice will indicate how the payment is to be made. 

A common way to pay invoices is by direct bank transfer. Exactly how you go about this can vary between banks, and there are often several ways to pay an invoice. 

In recent years, more modern payment methods have emerged, such as Swish and Klarna. Many companies offer customers different options for paying their invoices, leaving it up to the customer to decide what is most suitable. 

In most cases, the procedure for paying a bill is relatively self-explanatory.

Dispute invoices 

Sometimes a customer may dispute an invoice, which means that the customer does not accept the invoice. There can be different reasons for disputing an invoice. It could be that the amount on the invoice does not match the amount agreed. In another case, it could be because the service did not deliver the type of quality you agreed on. In a third case, the price may be correct but the wrong type of service or goods have been specified. 

As long as the disputed invoice has a relevant basis, it is usually easy to find a solution by discussing what has gone wrong with the customer in question. Usually, it's just a matter of crediting the old invoice and sending a credit note to the customer/company. 

If a customer disputes an invoice, it's a good idea to keep a record of the relevant invoices and communications so that you can substantiate your arguments in case the dispute needs to involve the help of a third party. 

How to invoice? 

Sending invoices is an important part of running a business, so it's important to know how to invoice your customers. Exactly how you go about sending an invoice will vary slightly depending on whether you send an invoice via a self-employed company, via your own company "manually" or from an invoicing program, for example. 

Below is a general guide on how to go about invoicing: 

● Create an invoice 

Use an invoice template or invoicing software to create an invoice. Double-check that all necessary information is included on the invoice.

● Send the invoice to the customer 

Once you have created an invoice, the next step is to send it to the customer. Nowadays, it is most common to send invoices online, as it requires less administrative work and is more time-efficient. 

● Follow up the payment 

Record when the time to pay the invoice expires. If the customer has not

paid before its due date, you should send a reminder. If the customer still doesn't pay, you will have to look at possible measures to recover the money, although this is a very rare situation. 

● Register the payment 

Once you've received the payment, it's time to record it in your accounts and file the invoice. If you use Bokio Business Account, the payment will be matched with the invoice by itself and posted automatically. 

Invoice template 

For someone who has never sent an invoice before, it can be very helpful to have a ready-made template to start from. Then you get a lot of help along the way and do not have to create the invoice from scratch. 

Having a ready-made invoice template not only saves you from feeling insecure about whether you have included all the content on the invoice, it can also save you a lot of time by just changing the details every time you send a new invoice. 

There are a number of different invoice templates available on the internet, before using any it is important to ensure that it is a credible company and that the invoice template contains everything you need to invoice your customers. 

All businesses are required to keep records of their business transactions, which means you need to have an accounting program for your business. Many accounting systems have integrated invoicing functions, so you don't need to have a separate system for invoicing and accounting. Another advantage of invoicing from your accounting software is that your invoices are integrated directly into your bookkeeping. 

Can you invoice without a company? 

Yes, you don't have to start your own business to send invoices. Nowadays, there are a number of so-called self-employment companies on the market, whose business model is that you send invoices through them in exchange for a fee.

Self-employment agencies simply act as an intermediary between you and the customer you invoice. At the time of invoicing, self-employed workers pay taxes and social security contributions on your behalf. 

However, if you plan to invoice on a regular basis, it is much cheaper to set up your own business and invoice that way instead. 

Apart from not having to pay a fee on each invoice, there are many advantages to running a business, such as the possibility of deducting equipment and the possibility of collecting low-taxed dividends (if you have a limited company). 

Invoice purchases 

Invoice factoring is a financial service whereby a third party buys a company's invoices. As the credit period on an invoice is usually 30 days, this means that the company is out of pocket during this period. 

To avoid this, you can sell your invoice through invoice factoring, where you get paid directly and the company buying the invoice is responsible for collecting the payment from the customer. This is done in exchange for a fee, often equivalent to a few percent of the invoice amount. 

Invoice discounting can be particularly useful for businesses with long payment times or experiencing temporary liquidity problems. It can also be a solution for small and growing businesses that need extra capital to finance expansion. 

Payment terms on invoices 

The payment terms on an invoice include the rules and conditions that determine how and when a customer should pay the invoice. It is up to the seller to decide what these are, based on the legal framework in place. It is important that the payment terms are clearly communicated on the invoice. 

Common payment terms include, among others:

Payment methods 

Different companies accept different payment methods. Bank transfer, Swish or card payment with Visa or Mastercard are common payment methods. 

Interest on arrears 

It is important to make it clear what happens if the recipient does not pay the invoice within the specified timeframe. The payment terms you choose for your business can have an impact on how your customers feel about doing business with you. 

If you have a long credit period, this may be attractive to the customer, but it also means a greater financial risk for you. On the other hand, a short credit period is good for your liquidity, but it can be stressful for the customer. 

Due date 

The due date of an invoice is the date by which payment must be received by the seller. This means that if you have paid an invoice on the due date using a payment solution that takes one business day, the payment will be delayed. 

The due date is usually at the top of the invoice and can be worded in slightly different ways, for example: "payment received by us" or "due date". 

The number of days the customer has to pay the invoice can vary. Most commonly, customers have 30 days to pay from the time they order a product or service. However, 30 days is not a legal requirement and there can be both shorter and longer credit periods (the time between invoicing and payment). 

Different types of invoices 

In this guide, we have so far only talked about invoices in general terms, but the fact is that there are many different types of invoices. What they all have in common is that they aim to collect a payment from a customer, but that's where the similarities end. Below, we'll go through the different types of invoices. 

Invoice on account

An on-account invoice is a type of invoice that is split over the course of a project. It can be seen as a kind of partial payment in advance, and can be beneficial for projects that run over a long period of time or involve large amounts of money. 

Pro forma invoice 

A pro forma invoice is a relatively uncommon type of invoice and unlike regular invoices, the purpose of a pro forma invoice is not to get paid. A proforma invoice is used as a formal document to explain the contents of a package for export purposes. 

For example, if you send a gift or a customer sample to a customer abroad, the pro forma invoice serves as a record of the contents of the package, which can help with customs matters. However, the pro forma invoice is not legally binding for requesting payment. 

Credit invoice 

A credit note is used to correct an incorrect invoice previously sent. This may be necessary if, for example, the customer has paid an invoice only to realize that there was something wrong with the goods or services. For example, the price was not right, the wrong goods were delivered or the service did not meet the agreed terms. 

A credit note is sometimes referred to as a reverse invoice, negative invoice or credit note. 

RUT/ROT invoice 

If you perform services that fall under the RUT or ROT framework, you must reduce the amount on the invoice, in order to then have the last part of the work's income paid by the Swedish Tax Agency. Bokio provides support for sending invoices with RUT and ROT deductions. 

E-invoice 

An e-invoice is an electronic invoice that is integrated directly into various business systems, including accounting software. If you normally send invoices in PDF format, you will need to do manual work to administer the invoice, whereas an e-invoice is handled completely electronically and registered directly in your recipient's financial system or bank.

Self-billing 

Normally, it is the seller who creates and sends an invoice to the customer. A self-billing invoice, on the other hand, is the opposite - the customer creates an invoice for themselves but in the name of the seller. A self-billing invoice is also known as a reverse invoice. 

This can be a good solution if you are a consultant who regularly invoices the same customer, as you have a good overview of the time reporting and thus invoice the correct number of hours. 

Although the customer creates the invoices, the seller is always ultimately responsible for them. 

Simplified invoice 

A simplified invoice is an invoice that does not have the same extensive requirements as a standard invoice. However, information on when the invoice was issued, who the seller is, what goods or services have been sold and the VAT to be paid must always be included, even on a simplified invoice. 

Invoicing with Bokio 

Invoicing can be a bit complicated, but Bokio makes it easy. When you invoice in the same place as you book, you don't have to keep track of which invoices have been paid or not manually. Bokio keeps track for you, and posts the payment automatically as soon as an invoice has been paid. 

Read more about invoicing in Bokio

Branding and design for small businesses
21/8/2024
Tips

Branding and design for small businesses

Design plays a big role in building trust for small and large businesses. Below I will go through how you can use design to your advantage, and tell you about what good design can lead to. You will also get advice on how to find and hire a designer who can help you with your business. But also tips on tools if you want to do it yourself.

First impressions

A well-designed logo, a simple and user-friendly website, or a professionally designed brochure can create a positive first impression and immediately make your company appear more trustworthy and professional. The opposite, however, can discourage potential customers and give the impression that your business is frivolous. 

Find the right colors and design language to convey your vision.

Your brand, your design and your eye for detail are part of what can set you and your business apart from the competition. Graphic design helps you create a unique identity that customers can easily recognize and remember. By consistently using a good logo and other design elements across all marketing channels, you can build recognition and thus increase customer loyalty.

Design helps you communicate

Good design can help you communicate your message more effectively. Visual elements such as icons or explanatory infographics can simplify complex information and make it more accessible to your target audience. A well-designed brochure or animated video can also highlight key features or benefits of your products or services in a visually appealing way.

Credibility

Investing in graphic design can help your business appear more professional and credible. A well-designed website, logo or brochure can give potential customers the impression that you are an established and reliable company. This can help you build trust with customers and make it easier for them to choose your business over the competition.

Increased conversions

Well-designed marketing materials can help increase conversions and drive sales. By creating materials that are visually appealing and easy to understand, you can make it easier for potential customers to take action, such as making a purchase or filling in a contact form. 

Simple means go a long way. Explore different fonts and buy one that suits your business and industry.

Design is an essential part of any successful small business marketing strategy. From creating a positive first impression to building brand recognition and increasing conversions, design can have a significant impact on the success of your business. Investing in design may feel like an unnecessary expense, but the potential benefits are well worth the cost.

Find a designer or do it yourself

Help is available in all price ranges. Larger companies often turn to branding agencies. These agencies usually work from a well-designed brand strategy that lays the foundation for all visual work. For a smaller business, it may be more appropriate to hire a freelance designer who can do a simpler job for your brand. Instead, you can do the groundwork to make it easier for the freelancer. Develop a simple brand strategy that can form the basis for the visual work the freelancer will do. 

There are tons of free tools online to do your design all by yourself, such as Figma and Canva. If your budget is extremely tight, this might be the way to go. However, I would recommend hiring an expert to reach your full potential.

If you want to take your business to the next level, it's time to invest in good design and a recognizable brand.

Good luck to you!

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